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Where once he had groupies, an entourage and fans, he's now got sheep ('400 at the moment; more in the spring. Aren't they pretty? We put the good-looking ones in the front fields,') a two-year-old son called Geronimo, and six-month-old twins. Where once he had his own plane ('for goodness sake!') he now has a Volvo; where once he had the Groucho, he's now got a cheese factory. Alex James's Next Big Project is making and selling cheese.
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The fact that Alex James has retreated to a farm in the Cotswolds to make cheese is either the most surprising turn-up for the books ever, or a predictable twist in the narrative of the modern celebrity. Formerly the most debauched member of the 1990s Brit Pop set, Alex James pursued a fast and definitively urban lifestyle for a decade. He was famous (the bass player for Blur), very rich, young and pretty, which facilitated all manner of bad behaviour. Women, private-members' clubs, booze and drugs, a rumoured tendency to do things like sleep under the snooker table of London's Groucho Club ... (Did he really do that? 'Yeah! For about a week! Hee hee!') So Roger Crudge and Alex James rebuilt the relevant stone outhouse, and kitted it out with cheese production in mind. They are now in the process of making quantities of Geronimo, a soft cheese (named after James's eldest son) which they hope to have perfected by the end of this month. After that, they have grand plans for other varieties. 'We're starting with soft cheese because it only takes three days to mature, and other cheeses take three to six months. There's one that takes nine or 10 years to mature. But generally, cheese is like champagne - it doesn't get better with age. Cheese goes waxy. Champagne goes sweet. Anyway, my other cheeses - I want to give them all stupid names. Churchill Lady, I like; and Cotswold Slapper. And Rotten Bastard. Oh. Mad Bitch! And, and I want a triangular one called a Wedgie!' He shows me a board, to which is pinned a list of prospective cheese names. He's going to sell them locally, he says; for example, at the Daylesford Farm Shop, the terrifyingly expensive, hilariously over-staffed organic extravaganza owned and run by JCB heiress Lady Bamford. He'd like to sell to Fortnum's, Harrods, the Ivy even. He's spent so much money there over the years, he points out, that it would be nice if they reciprocated. But essentially: 'It's like, equivalent of saying, "Oh, we're just going to make music, and if people listen to it and like it, then great." He laughs. 'I love cheese. And I think, if you know how to make cheese, you're always going to have a bit of cheese, aren't you? Ha ha!' Discover our delicious collection of chutneys. Our traditionally made chutneys are each created from carefully sourced, natural ingredients using Snowdonia Cheese Company’s own bespoke recipes. Available in five different flavours, they range from spicy to fruity and sweet: Balsamic Caramelised Onion; Spiced Tomato & Vodka; Rhubarb & Gin; Pear, Date & Cognac; and Fig & Apple. Each one makes a wonderful chutney for a cheeseboard, whether you decant them into a bowl or just spoon them straight from the jar.
A year ago, he met Roger Crudge, a local cheese maker of some standing. They were introduced by James's farm manager, Paddy (who has just finished work on Madonna's stables). James wanted to renovate another of the farm's many outhouses. 'But you could spend fifty grand renovating crumbling old buildings but it won't add fifty grand to the property. It's like running a small country, running a farm. It's much more expensive than running around the Groucho or the Ivy. So you've got to be more realistic about a farm. Building a cheese factory made sense.' To create our products, we source only the finest fresh and natural ingredients, taking our inspiration from the lush greenery of beautiful Snowdonia National Park. While we first started out selling our premium Cheddar and Red Leicester cheeses at local markets, we soon won a cult following – as well as multiple awards. Today, our cheeses and chutneys are loved all over the world and can be found in more than 25 countries. We’re proud to offer the full Snowdonia range in our online cheese shop, as well as a carefully selected collection of wines, beers and cheese accompaniments from our favourite guest producers.Cannabis Dispensary Shop UK is your first choice when it comes to buying the best marijuana (aka cannabis, 420, pot, mary jane, ganja) with or without a medical marijuana card. Buy Weed online UK
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