Ten Acre, Potato Chips - Hand Cooked Crisps, Vegan and Kosher Certified - 40g Pack of 24, The Story of When The Cheese Met The Onion

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Plus, their experience and rapid growth in export, opens-up opportunities for us. Joining forces means taking the best attributes of both brands and growing the Ten Acre and Fairfields brand together, for continued success.” Fairfields is now a whole 10 acres larger following the recent acquisition of another great like minded crisp brand called... Ten acre crisps!” The deal was announced in late January, with Robert Stratherndescribing the acquisition as “an exciting step” for Fairfields Farm Produce. “Ten Acre has the same values as Fairfields, so we felt they were a good fit. Plus, their experience and rapid growth in export, opens-up opportunities for us,” he said at the time. It is said only one in five UK food companies export but supplying international markets has become relatively more attractive since the country’s vote to leave the EU hit the value of sterling.

Acre’s co-owner Robert says, “We’re only really caretakers of the land until the next generation, and I’d like to leave it better than we found it.” Nevertheless, for all Glennan’s optimism about the prospects for the two brands internationally, it will be imperative for a company the size of Fairfields Farm Produce to be selective about where they put their investment. Exporting is, of course, an expensive business for an SME.Fairfields Farm have been farming potatoes in East Anglia for three generations. Its crisps are hand cooked on the farm and available at Co-op and independent retailers. Robert Strathern, founder of Fairfields Farm, said: "This is an exciting step for us. Ten Acre has the same values as Fairfields, so we felt they were a good fit. Additionally, their experience and rapid growth in export, opens up opportunities for us and joining forces means taking the best attributes of both brands and growing the Ten Acre and Fairfields brand together, for continued success."

Acre will be supporting the launch with a marketing mix that covers earned and owned support, alongside a PR, social media and influencer campaign that will be timed alongside an in-store launch. Tony Goodman, co-founder and chief eating officer of Ten Acre says; "We have a synergy with Fairfields Farm; both believing in great taste and premium quality. Speaking to just-food in the weeks after his appointment at Fairfields Farm Produce, Glennan said the company was “very excited” about having the “well-positioned and well-respected” Ten Acre in its portfolio. Fairfields Farm has agreed to acquire fellow UK crisp brand Ten Acre, partly motivated by its strong performance in overseas trade. Export is to be a focus at Fairfields - this is great for Ten Acre, as we recently received the award for Export Champion from the Department for International Trade.”

However, Glennan argues that, even where the brands are both already present in the same country, there are could be opportunities to market both to different customers. As well as making a range of hand-cooked crisps, Ten Acre has also expanded into popcorn with flavours including wasabi, fennel and lemon, cappuccino, and strawberries and cream. We’re looking at [the] convenience [channel]with Spar andThe East of England Co-operative Society. We’ve got a listing in McColl’s. There’s lots we can do with this,” Glennan says.

This is an exciting step for us. Ten Acre has the same values as Fairfields, so we felt they were a good fit.” Potato grower Fairfields Farm has taken over crisps and popcorn manufacturer Ten Acre as it plans to ramp up expansion overseas. A key proponent of exporting, the Ten Acre brand was created three years ago and now exports to more than 45 countries across Europe, the Middle East, Asia and North America. In recent months they have been working with the UK government’s Department of International Trade to support their business development, and secured an additional listing with a Canadian wholesaler towards the end of last year.In April, the Strathernsmade another significant announcement, naming Richard Glennan as FairfieldsFarm Produce’s new managing director.