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63 About this deal
Unilever aims to produce all its ecorefill and spray bottles from 100 per cent recycled plastic by the end of 2020. By keeping a bottle of Cif and refilling and reusing it over and over again, consumers can reduce their consumption of single-use plastic. Once the original bottle of cleaning product is finished, users can attach the Cif ecorefill to the bottle to release the highly concentrated product into the bottle, which they then fill with water to dilute.
In December 2021, we collaborated with digital start-up QYOS to install two new refill stations in the capital city of Jakarta, dispensing home care products Rinso and Sunlight. Not only is e-commerce a fast-growing channel for Unilever as a whole, but it also provides invaluable insights and data which can help shape and support our relationship with consumers.however please ensure to follow the usage instructions and if product is added before water, ensure you add water slowly to avoid excessive foaming. This comes when UK demand for less plastic and more refillable and reusable solutions are on the rise, with 62% of people saying reuse is even more important to them than recycling. The ecorefill contains a 10x concentrated formula, delivering the same superior clean for which Cif is known and loved. However, we have a team of scientific experts at Unilever’s Safety and Environmental Assurance Centre (SEAC) who play a key role in ensuring that our products are safe and environmentally sustainable.
Our priority is to fundamentally rethink our approach and pave the way for new solutions such as reusable and refillable formats. They are small and light, so can be bought in bulk, and they take up less space in cupboards and recycling bins. Almost a third of people worry about spillages when refilling household products, particularly cleaning supplies.The largest barriers are lack of awareness on refill products or simply not being able to find them on supermarket shelves. Sent every Thursday and featuring a selection of the best reader comments and most talked-about stories. Even consumers who are predisposed to more sustainable choices may not fully understand the environmental and economic advantages that come with refilling. Even more so for household care and cleaning brands, because the safety requirements for these products mean they need sturdy packaging that doesn’t leak.
In the unlikely event of a child opening the ecorefill, check if they've been exposed to the liquid. For companies like ours – that sell consumer goods – this is particularly challenging," it continued. But experimenting in real-world conditions has given us a lengthy list of insights – and an even lengthier to-do list.The packaging uses 70% less plastic, is fully recyclable and contains 50% recycled plastic (with a plan to move to 100%).
Unilever’s new ‘Get Plastic Wise’ campaign comprises a Five Point Plastic Plan, which is a holistic approach to rethinking plastic which reflects Unilever’s ambition ensuring all its plastic packaging is reusable, recyclable or compostable by 2025, as well as increasing use of recycled plastic content in its packaging. We have pledged that by 2025 we will halve the use of virgin plastic in our packaging and remove more than 100,000 tonnes of plastic entirely. We’ve found out vital learnings that need to be integrated in future innovation, such as the importance of clear bottles when consumers refill at home with a concentrate, so they can see the unique formulation working. This announcement may contain forward-looking statements, including 'forward-looking statements' within the meaning of the United States Private Securities Litigation Reform Act of 1995. In addition to being made with 75 per cent less plastic than a spray bottle, diluting the product at home amounts to 97 per cent less water being transported, 87 per cent fewer trucks on the road, and therefore a reduction in carbon emissions.
Instead, a range of refill–reuse models need to be designed, developed and tailored to different consumer segments and geographies.
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